Three out of four U.S. adults (75%) have never heard of the term “gig economy”

Three out of four U.S. adults (75%) have never heard of the term “gig economy,” according to the results of a new American Staffing Association Workforce Monitor® survey conducted by Harris Poll. Roughly three in 10 Americans (29%) don’t know how to define the term, and 31% cannot identify specific types of gig work.

Without a definition, most U.S. adults (85%) say they may have performed work one might consider “gig” at some point in the past. However, after being given a definition that describes gigs as various forms of small-project, freelance assignments typically facilitated by an internet platform or app, that percentage drops to 20%, the survey results show.  A large majority of Americans (78%) see the gig economy as a new way to describe the kind of nontraditional work arrangements that have been around a long time. More than half (53%) disagree that the U.S. will evolve to predominantly a gig economy within the next 20 years.

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https://d2m21dzi54s7kp.cloudfront.net/wp-content/uploads/2017/05/ASA-Workforce-Monitor-Gig-Economy-Summary-Report.pdf

James F. Lynch PhD, MBA – Regional Personnel Services ©2017