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Three out of four U.S. adults (75%) have never heard of the term “gig economy”

Three out of four U.S. adults (75%) have never heard of the term “gig economy,” according to the results of a new American Staffing Association Workforce Monitor® survey conducted by Harris Poll. Roughly three in 10 Americans (29%) don’t know how to define the term, and 31% cannot identify specific types of gig work.

Without a definition, most U.S. adults (85%) say they may have performed work one might consider “gig” at some point in the past. However, after being given a definition that describes gigs as various forms of small-project, freelance assignments typically facilitated by an internet platform or app, that percentage drops to 20%, the survey results show.  A large majority of Americans (78%) see the gig economy as a new way to describe the kind of nontraditional work arrangements that have been around a long time. More than half (53%) disagree that the U.S. will evolve to predominantly a gig economy within the next 20 years.

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James F. Lynch PhD, MBA – Regional Personnel Services ©2017

About James F. Lynch

Dr. Lynch founded his first recruiting firm, Strategic Access Inc. (SAI), in 1998 with over 17 years of experience within the pharmaceutical industry in business development, new product & market development, strategic alliances, operations & administration. In 2000, Dr. Lynch joined Reliant Pharmaceuticals as a founding member and Executive Director of Business Development, subsequently forming Commercial Operations as Vice President. Dr. Lynch returned to SAI in 2004 to assume the role of President, and in 2014 acquired Regional Personnel.